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Tourism in Manitoba is growing in many ways. In 2016, the provincial government acknowledged the importance of this sector and chose to invest in its potential for growth. Travel Manitoba’s budget was increased from $7 million to $11 million; a substantial increase which will go directly to marketing our provinces attractions. Travel Manitoba has recently elevated francophone tourism from “pebble” to “boulder” bringing it at par with such iconic experiences as Churchill adventures and the Canadian Museum for Human Rights.

Entreprises Riel through its tourism division, Tourisme Riel, has been mandated to undertake a francophone cultural tourism repositioning project which will redefine the francophone narrative, make it more marketable and solidify its foundation so as to allow for new and improved products to immerge. In order for Tourisme Riel to be prepared for growth in the community’s tourism sector, stay relevant and ahead of the curve, it must continuously adapt its services and adjust its capacity to best serve the industry. In order to maintain certain critical services for the industry, Entreprises Riel has endeavored to amalgamate the receptive tour services, itinerary planning and guide services of Ô TOURS to that of Tourisme Riel.

As of January 1, 2017, services offered by Ô TOURS will be merged with Tourisme Riel. The founder of Ô TOURS, Michelle Gervais, as well as the guides, will continue their work with Ô TOURS under the umbrella of Tourisme Riel. This will guarantee a smooth transition, uninterrupted service and continuity of quality.

For Ô TOURS, this amalgamation of services brings additional resources dedicated to the development and the delivery of tourism products. The amalgamation allows for an efficient transfer of acquired industry knowledge to a larger pool of staff and serves as an effective succession plan.

For Tourisme Riel, the amalgamation of services allows the organization to be better equipped to react to various opportunities and respond to demands for products and guide services. Staff will gain knowledge on product development and delivery, as well as sales and marketing, and will be better equipped to assist local attractions in product development.

We look forward to starting 2017 with this new reorganization which will allow Tourisme Riel to react to the increased visitations and requests for information coming from Travel Manitoba’s increased marketing and to play and even stronger role in the community in ensuring product development and delivery.

Normand Gousseau
Cheif Executive Officer
Entreprises Riel

Michelle Gervais
Tourisme Riel / Ô TOURS